Donate Life Reveals How They’ll Celebrate Donation in the 2013 Rose Parade  |  August 14, 2012

Donate Life launched its tenth national Rose Parade campaign to save and heal lives with its most original float design to date: a continuous, looping path through a magical, heart-filled world representing the Journeys of the Heart experienced by those touched by organ, eye and tissue donation and transplantation.

Donate Life’s unique Rose Parade float entry will transport 30 riders whose own journeys as transplant recipients, living donors and family members of deceased organ, eye and tissue donors encompass the highs and lows that life has to offer. The float’s 200-foot-long, heart-shaped pathway is lined with 72 memorial “floragraph” portraits of deceased donors who are remembered every step of the way.  The image above is a rendering of the beautiful float you can expect to see at the Rose Parade in 2013.

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