Pop sensation Justin Bieber increases organ and tissue donations while helping a young girl in need
While awaiting a lung transplant, 20-year-old Helene Campbell decided to take action and increase donor awareness. Campbell and friends focused on a Twitter campaign with a specific goal in mind: getting Justin Bieber to take notice and spread the word to his 16-million followers.
Well they got Justin’s attention, and with his support via Twitter, a Canadian organ registry received more than 500 new registrants within just a few days. Check out the full story here.
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.