Letter from the CEO  |  January 27, 2011

Happy New Year,

As you may know, every year we sponsor a float rider on the Donate Life Float in the Tournament of Roses Parade. The float features organ and tissue transplant recipients, living donors and family members of deceased donors from around the country, joined together in celebration and remembrance of the spectacular gift of life. It is a great opportunity for us to continue telling the story of tissue donation and transplantation.

This year our float rider was 20-year-old cancer survivor and bone recipient Parker Simpson, originally from Aurora, CO.  Parker went to school with my sons and I know his story of courage and perseverance on a personal level.  He had an inspiring experience while in Pasadena for the parade.

Also attending the event were three AlloSource employees. These employees were selected to attend after sharing stories about donation and what attending the Rose Parade would mean to them.  The best submissions were selected by the AlloSource Executive Leadership Team.  This year’s attendees were each personally impacted by donation and it’s these experiences that drive them every day.  Their experiences at the Rose Parade brought the true meaning of the “gift of life” full circle.

Please read on to check out some fantastic media coverage of Parker’s story, photos, videos and anecdotes from the parade. A fantastic reminder and a great way to kick off the New Year: with positive stories about the amazing possibilities of tissue donation.

Here’s to a great 2011!

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